About UsHistory

From the purchase of Continental Car Services in 1999 to the acquisition of Truckstops and Hino in 2004, and the Gough Group in 2019 – it’s been growth, growth, growth for Sime Motors NZ. We’ve successfully become one of the key players in New Zealand’s retail automotive and transport industries working closely alongside our country’s top distribution, haulage, logistics, and materials handling businesses.

Our Mission

Sime
acquires Continental Cars

Sime (formerly Sime Darby) entered the New Zealand market in 1999, acquiring Continental Car Services (CCS).

Our Mission

Prime Minister Opens Continental Cars Audi

Housed in a world-class Audi hangar – one of the largest in Australasia – New Zealand’s Prime Minister Helen Clark cuts the tape on Continental Cars Audi in Newmarket, Auckland.

Our Mission

Continental Cars Builds Porsche Dealership

The construction of the Porsche Centre at 40 Great South Road in early 2002 took brand representation to a new level.

Our Mission

Volkswagen Dealership Constructed

Continental Cars adds the neighbouring site to extend the Volkswagen dealership – creating a larger area for commercial vehicles, showroom extensions, and improvements.

Our Mission

Sime Motors NZ Acquires Jerry Clayton BMW

Continental Cars continues its growth with the acquisition of Jerry Clayton BMW on Auckland’s North Shore. The branding was changed to Continental Cars BMW in 2017.

Our Mission

Sime Motors Acquires Truck Investments Group

By acquiring Truck Investments Group, Sime Motors adds Truckstops (NZ) Ltd, Hino Distributors (NZ) Ltd, Motor Truck Distributors (NZ) Ltd, and UD Distributors (NZ) Ltd to its New Zealand portfolio.

Our Mission

Mtd Secures Volvo Truck & Bus Rights

Motor Truck Distributors (NZ) Ltd wins the rights to be the sole New Zealand importer and distributor of Volvo Truck and Bus products. Sister company, Truck Stops becomes New Zealand’s Volvo product after-sales supplier, including the sole rights to import original equipment manufacturer (OEM) parts.

Our Mission

Grand Opening Of New Ferrari Showroom

Continental Cars Ferrari opens the doors at a brand-new Auckland showroom in Newmarket.

Our Mission

Continental Cars Ferrari Heads South

Continental Cars strengthens its commitment to our South Island customers with the opening of a new Ferrari Service Centre in Christchurch.

Our Mission

Sime Motors Acquires The Gough Group

Sime Motors Commercial adds TWL, Transpecs, Hyster New Zealand, Palfinger NZ, and Engineering and Plant Services to the Group through a conditional sale and purchase agreement with the Gough Group.

Our Mission

Continental Cars Bmw Opens Purpose-built New Dealership

Continental Cars opens the biggest, boldest, and most luxurious BMW site in New Zealand at 45-65 Wairau Road, on Auckland’s North Shore in 2019.

Our Mission

Continental Cars Authorised For Mini Service & Parts

In 2019, Continental Cars acquired Winger BMW and MINI and becomes an authorised MINI Service & Parts dealer.

Our Mission

Truck Stops Acquires New South Island Branch

The acquisition of Truckstops Cromwell in Feb 2020 creates the link to a strategically important part of New Zealand, enabling Truck Stops to offer customers in the Central Otago area the same high standard of customer service excellence as the brand offers nationwide.

Our Mission

Continental Cars Acquires Bmw & Mini Wellington

The acquisition of Winger BMW and MINI, rebranded Continental Cars BMW Wellington and the Wellington MINI Garage, expands Continental Cars retail portfolio.

Our Mission

BMW Motorrad

In October 2020, Sime Motors NZ announces the addition of the New Zealand BMW Motorrad distributorship extending the group’s portfolio to include premium motorcycles.

Our Mission

FASST Used

Sime Motors NZ launches its FASST Used brand and opens the Mount Wellington branch – the first in a network of used car retail outlets.

Our Mission

Continental Motorrad

In July 2023, the group opens its flagship BMW Motorrad dealership, Continental Motorrad on the site of the country’s largest BMW car dealership. This creates a Continental BMW hub on Auckland’s North Shore.